![]() ![]() Therefore it is imperative that companies not only optimize their funnel at all stages but make sure that all the stages connect and work together to maximize the full potential of the funnel. Having a full-funnel marketing strategy – one that is robust at every stage – leads to higher brand recognition, more leads, more conversions, and higher average customer value. If the top-of-funnel strategy is weak, then it will be harder to generate a pool of potential customers in the mid-funnel with the potential to convert. If a brand has a really strong top-of-funnel strategy but fails to nurture potential customers through the mid-funnel, then the number of converted customers will remain low. Post-funnel stage (Retention/Advocacy): Now, the goal is to keep customers happy and satisfied so they continue as customers and even become ambassadors for the brand, recommending it to friends and associates.Ī full-funnel marketing strategy is when all these stages are active and connected so the target audience enjoys a complete, unified, and consistent experience with the brand, throughout their journey from awareness to purchase and beyond. ![]() Bottom of the funnel (Conversion/Purchase): This is the later stage of the funnel when the person is persuaded to convert and becomes a customer.They learn more about the product and begin to consider becoming a customer. Middle of the funnel (Consideration/Preference): The potential audience is nurtured via content and interactions with the brand.Top of the funnel (Awareness): The early stages of awareness when the brand appeals to a large potential audience of people who may not have heard about it yet and may be interested.These stages can also be grouped together according to their position in the funnel – ‘top’, ‘middle’, or ‘bottom’: It identifies the different stages a potential customer generally goes through to become a paying customer. Simply put, the marketing funnel is a way to organize the typical customer journey. The process of building brand awareness among targeted audiences, capturing the contact information of potential customers, and persuading them to convert via ads, content, email, and more, are all part of what is known as the marketing funnel. But that doesn’t mean you can’t persuade them. Almost 96% of visitors who land on your website are not ready to commit to a purchase.
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